Something creamy is coming.

A new dairy brand, built from zero over twelve months: strategy, identity, social, shoots and the launch.

Client: Orontes Dairy Manufacturing
Brand: Zoya
Market: UAE
Period: 2025–2026

The brief

One factory. Two stories.

Orontes makes dairy for other brands. With Zoya, it launched its own. The job: build the brand, introduce it to the region, and rebuild the website around both sides of the business, private label and Zoya.

The teaser

Texture first. Product later.

Before anyone saw a can, they saw the pour. Four teasers, one line: something creamy, milky, sweet is coming.

What we did

Brand to launch, under one roof.

Brand

Brand strategy
Brand guidelines
Message house

Social

Instagram strategy
Content pillars
Influencer plan
Paid social plan
Monthly content

Production

Factory photo and film
Product packshots
Styled food shoots
Team training shoot

Launch

Teaser campaign
Launch campaign
Reels and motion

Events

Gulfood coverage
Food Africa coverage
Photo and video

Web

Website updates
Arabic website
Brands section

The voice

Warm, bright, rooted.

Warm & welcomingThere’s always room at our table.
Bright & joyfulTaste the joy in every sip and bite.
Confident & supportiveYou can count on us every day.
Modern & rootedInspired by tradition, made for today’s tastes.

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